A former colleague and friend approached me to design a brand identity for their personal training business, now based in Texas. Throughout a series of collaborative Zoom meetings, we discussed their vision, values, and target audience, diving deep into the essence they wanted the brand to convey.

From logo development, color schemes and typography, I worked closely with them to craft a cohesive visual identity that authentically represents their business. In the end, both the client and I were thrilled with the final brand—an impactful, polished design that resonates with their target market and sets them apart in the competitive fitness space.