school pr
I spent five plus years in Civil Service specializing in School Public Relations, where I was responsible for a wide range of communication efforts. My role included designing print and social media graphics, producing videos, photography, covering events and managing website content and maintenance to effectively share the district’s stories and achievements. Collaborating with educators and showcasing student successes made the work fulfilling, turning each project into a meaningful opportunity to highlight the positive impact of education.
As the first Graphic Design Specialist hired within the PR Department, I set out to elevate the standard of design and visual communication across the school districts the department served. I took pride in transforming the look and feel of their materials, raising the bar from the initial design quality you see on the left to the more polished, professional level showcased on the right. My goal was to create cohesive, visually engaging content that not only captured attention but also reflected the excellence of the schools and their communities.
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In School PR, I designed newsletters, calendars, postcards, flyers, posters, and more, ensuring clear communication and a cohesive visual identity for each district to tell their individual stories.
Project Type:
Design/Illustration/Logo
Role:
Concept, Design, Illustration, Graphics, Photography, Copy Writing, Production
Tools Used:
Photoshop, Illustrator, InDesign, Adobe Acrobat
Video
While in School PR, I created a wide range of video projects for the districts we served, including recruitment videos for Continuing Ed and Career & Technical Ed Programs, graduation highlights, celebratory features, informational content and engaging videos that showcased district culture and school spirit.
Project Type:
Video
Role:
Concept, Story Board, Design, Graphics, Motion Graphics, Photography, Videography, Video Production
Tools Used:
Photoshop, Illustrator, Premiere Pro, After Effects
social media
In School PR, I developed diverse social media content for the districts we served, ranging from informative updates and important announcements to celebratory posts highlighting student achievements and fun, engaging content that fostered community involvement and school spirit.
Project Type:
Design/Illustration/Logo
Role:
Concept, Design, Illustration, Graphics, Photography, Copy Writing, Production
Tools Used:
Photoshop, Illustrator, InDesign, Adobe Acrobat, Facebook, Instagram
vehicle wrap
In School PR, I had the opportunity to design several vehicle wraps, but one project stood out as truly special—the first of its kind in our area. It was the Audiology Mobile Unit, cleverly named the E-A-RV, which traveled across the region providing essential hearing services to students who lacked access within their home districts. This innovative initiative made a real impact, and I was proud to play a role in bringing its visual identity to life.
Project Type:
Design, Illustration, Logo, Vehcile Wrap
Role:
Concept, Design, Illustration, Graphics, Photography, Production
Tools Used:
Photoshop, Illustrator
